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But, where do you go from here? This simple guide will help you understand how Marketing is qualifying leads, how they will get to you, and what you need to do next.

Table of Contents

What is

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a Marketing Qualified Lead (MQL) ?

Imagine it like this: think of all the potential customers out there who might be interested in our product or service. Not all of them are ready to buy right now, though. Some might just be browsing or learning about their options.

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